RASUA
Mi Negocio
My Business
Installation / Process Art
Variable dimensions
2014
xl'2, 6th Contemporary Cuban Art Salon
Esto no es un café Gallery, Callejón del Chorro, Havana, Cuba.
Through aesthetics and an engagement with popular taste, this project examines how Cubans imagine and construct personal economic possibilities through business ownership. The piece categorizes businesses in Cuba at a specific moment in time into three types: legal businesses, illegal businesses, and dream businesses. Together, these categories reveal the inventive strategies people develop to navigate economic limitations, as well as the aspirations that emerge beyond them.
The legal and illegal businesses reflect existing realities, including formal enterprises that often depend on informal or unauthorized operations. The dream businesses, by contrast, were conceived by people of different ages and backgrounds in Cuba in response to the question: If you had all the money in the world, with no limits whatsoever—neither of time nor of climate—what kind of business would you create in Cuba?
Participants describe and declare their businesses, expressing both lived conditions and imagined futures. Through these narratives, the project highlights the relationship between constraint and creativity, showing how economic desire, necessity, and imagination coexist within everyday life.
Dreamed business
Mobile Hostel in The Air. Ideal for tranquility, leisure, and personal privacy. Ready to make stops in all kinds of weather and on all continents. Completely natural and organic.Dreamed business
Design office - New ideas for the
ADMI-Civic Center.Plaza de la Revolución, Cuba
Design office - New ideas for the
ADMI-Civic Center.Plaza de la Revolución, Cuba
Dreamed business
Cold lemonade in a tropical bubble.
Cold lemonade in a tropical bubble.
Dreamed business / Being part of a producer to let me do all the ideas that occur to me, without limits of any kind.